Narrative- Barthes and Strauss
Audience- Hall and k/lazarfield
Genre- Neale and Altman
Media language- Barthes and pierce
*Further research into Barthes and Strauss (Narrative)
Barthes- is my work open or closed? open-unravelled in many ways closed- only one obvious answer
enigma codes- refers to an element that is not explained and raises questions
semantic- additional meaning by way of connotation
symbolic- new meanings from conflicting ideas
Strauss-Binary opposites, showed that two opposites can conflict
applying to my work- The two genres are binary opposites - feminine and indie/rock
they conflict because the two genres have completely different connotations and they usually aren't seen together
*Further research into Hall and, Katz and Lazarfield
Hall- reception is changing due to genres and attitudes changing with time
The role of social positioning in the interpretation of mass media texts by different social groups
preferred reading- shares the same idea for a text/media product
Negotiated- partly understands the original message but not always agrees
oppositional- complete opposite of original texts and may go against the ideas
Katz and Lazerfield- two step model
- The mass media
- passes onto opinion leaders who state an opinion
- then the individuals decide to agree with one opinion creating separate groups with different ideas
*Further research into Neale
Neale- genre theory "genres are instances of of repetition and difference"
"there would be no pleasure without difference"
He thought that repeating conventions in genres provide pleasure but if they differ slightly this can be unexpected and provide more pleasure from the unknown.
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