Ideology-
An ideology is a world view, a system of values, attitudes and beliefs which as individual, group or society
holds to be true or important. Media texts always reflect certain values or ideologies though sometimes we may not be aware of this. An example might be that in some texts, such as action films like Die Hard, solving problems with force is seen as an acceptable value and reflects a certain ideology.
Hegemony-
Leadership or dominance especially by one state or social group over others. Hegemony means a position of power or leadership in a given situation. Disney would be hegemonious in the world of Film entertainment because they are a very big and powerful company with a lot of viewers.
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