representation

THEORISTS-
Schollhammer- 2001 little miss busy/mr
Lippmann- Stereotypes
Gauntlett- self identity
Hall- encoding and decoding
Mulvey- male gaze
Butler- gender is constructed
Barthes- mythologies and semiotics
Dyer- stereotypes
Connell- 4 types
Bly- deep masculine

Narrative
Todorov- narrative structure
Barthes- enigma code
Propp- character types
Strauss- binary opposites
open/closed linear/circular

Audience
Hall- readings
Morley- readings
Ang- dallas
Katz and Bulmer- uses and gratification
hall- perception theory
Katz and Lazarfield- two step flow
Dyer- Utopian solution

Genre
Goodwin- music videos
Fiske- categories
Neale- genre changes
Altman- no pure genre
Chandler- themes/structure/setting
Buckingham- genre changes constantly
Metz- model of genre development

Media language
Pierce- semiotics/ symbols/polysemic
Barthes- semiotics adapted saussures work
Chomsky- Langue and parole
post modernism - intertexuality

To use in my work:
Narrative- Barthes and Propp
Audience- Hall and k/lasserfield 
Genre- Neale and Altman 
Media language- Barthes and pierce