Audience theory

emleslieboddy.blogspot.co.uk- help


Outdated?
these models were introduced 30 yrs. ago (uses and gratification, hypodermic needle etc)
moving on from media texts - what is your media choice and what uses have they got

Morley's nationwide study-
how different audiences respond nationwide
audience brought complex knowledge to texts they were consuming
year of Morley's theory 1978

Ang's Dallas study (1985)
she found 3 categories
- ideology of mass culture
- the ironic or detached position
- ideology of popularism

Utopian solution 1977
-entertain, amusement to escape from real world, escapism. To show an alternative lifestyle.

Cohen 
'Effects' debates and moral panics
panics about the effects traced from 18th century
panic that children would become something horrific they had witnessed.

Audience position-
Media addressed the audience- mode of address
Position-privillaged

research
Gray 1986
Geraghty 1991


Christine Geraghty- The first major study of the roles of women in soap operas. She examines the relationship between the narratives on the screen and the women viewers who make up the traditional soap audiences.

Ann Gray- use of TV, how women took pleasure in texts that focused on personal relationships and men were perceived as disliking texts which were openly displayed.

Bandura- 1977 He believed that humans were active information processors, he studied that children observed other behaviour and they reacted to it by copying. (aggression in violence) It was illustrated through the Bobo doll experiment.