Monday, 24 March 2014

Genre theory

Genre theories-
classification of media texts into groups of similar characteristics e.g comedy, war, action, rock, R&B...
iconography- sign that would indicate the genre (horror: screaming, blood, killer)
hybrid-joining some together-romcom
in the interest of the producer

Altman- genre no longer exists- always changes

Shaun of the Dead genres:
comedy
zombie
action
romance
horror
disaster


other theorists-
Gunther Kress
Lacan
Freud

Chandler- themes or settings - sci-fi, star wars- includes: characters, setting, iconography, themes, narratives and actors. examples for actors typically used in certain genres. Will Ferrel- comedy
Neale- genres are instances of repetition and difference, differences are essential to the economy of genre.
Buckingham- not simply given by culture, genre has to keep changing and adapt
Metz- 4 phases of existence for genre- language and genres 1974 book-
experimental
classic
parody
deconstruction

Goodwin- 8 principles
links between lyrics and visuals
links between music and visuals
genre characteristics
intertextual reference
notions of looking
performance based
demands of the record label


Audience and genre
enjoy watching something of a similar genre but because we know what will happens but still gets enjoyment.
Debra knight

Fiske- classified genre types (1939 born)
defines genres as attempts to structure some order into the wide range of texts that circulate in our culture

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