This is how different media texts have different meanings depending on the sex of the producer or audience.
First wave of feminism
marxist- this was to do with capital dominance, the wealthy would dominate the poor even if you were a rich woman she would be dominated over by men.
Radical- Women not having vote, system of patriarchy, women were oppressed. Men as a group have power over women.
Liberal- male prejudice, against women. Men generally ignorant of women's needs.
Second wave
Social- looked at all aspects of women's life, private and public e.g. men looking after children and getting an equal pay to men.
Third wave
Post feminism- Women are equal to men but are portrayed differently in the media.
Queer theory- sexuality is not rigidly defined and can be changed (how they are portrayed)
there are many betrayals of women and men
Freud- Oedipal theory- how daughters wanted to marry their 'dad' (personality)
Sons wanted to sleep with their 'mums' (drawn to people who are like their mums. not literal
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