GENERAL
2 case studies- mens health/sherlock
Intro- what case study is and what representation is (masculinity)
Historical paragraph- historically how have men been represented? (fight club, James Bond etc)
leave fight club until last to show comparison between old (FC) and new (SH)
- superior figure
-dominant
-brave
-physically fit etc
- add theory
Present case study (SH) debate over positive and negative things involving masculinity in SH.
apply theory in here
conclusion- summary of findings- talk about future representations (from all of my research I have found that men could be represented as ........ in the future)
MEN'S HEALTH!!!!
Masculinity question, talk about
-What is being represented
-Collective identity
-Representation of men (fitness, behaviour, male grooming, semiotics(?) media lang and body lang)
-How Men's health suggest men act around problems and how to fix them (mental heath/illness, activeness, socialising (mostly around women))
-How they use the cover models to advertise, create a sense of true masculinity and being an acceptable man.
-Who are the target audience and why do they appeal to this
-Add in media terminology and theorists (Connell's types, David Gauntlett's male identities, Bly's Mytho-poetic male, Freud and Nietzsche) (Identification- male gaze, Narcissistic identification, Quick fix problem solving, voyeurism, idealism, misogyny, male superiority)
CASE STUDY!!!!! (Pick one episode but can talk about others a little bit rarely)
Talk about
-Everything above in general section
-How each male character reacts/behaves, maybe why?
-Can be opposite to Men's Health or have similarities
-Involve theory on each character (males) link up to explanation
-Who is the new man? Who is hegemonic? and overman?
-Debate over sexualities of the two main characters- Who cares the most to be heterosexual? or over compensates? who doesn't show much focus on this?
WHICH THEORISTS TO USE!
-David Gauntlett- against idea of typical masculine men. Apply to Sherlock and Men's Health when associated with male grooming. (Personalities are fluid and can change) Hegemonic male- a man who wants to be a very masculine man as they think this is the only acceptation.
-......? Identification- narcissistic identification
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